Hyaluronic acid is a clear, gooey substance that’s naturally generated by the body. The noblest amounts of it are located in the skin, connective tissue, & eyes. Its chief purpose is to retain water to keep the body tissues well lubricated & moist. It also aids to bind water to collagen, trapping it in the skin, making the skin appear plumper, dewier, as well as more hydrated. Other benefits of Hyaluronic acid include smoothening skin texture, promote anti-aging, and soothes dry eyes.