Our Guide to Acids & Serums

Navigating the jungle of acids and serums can feel overwhelming, but with the right knowledge, you can take your skincare to the next level. Active ingredients are the key to addressing specific skin concerns such as wrinkles, pigmentation, and impurities.

Why use a serum in your routine

A serum is a concentrated product designed to deliver powerful active ingredients directly into the skin. Unlike a regular face cream, the serum has a smaller molecular structure, which allows it to penetrate deeper into the skin layers.

Popular acids for different skin conditions

Acids are primarily used for exfoliation, that is, to remove dead skin cells and stimulate cell renewal. Here are the most common types you should know.

AHA acids for glow

AHA (Alpha Hydroxy Acids), such as glycolic acid, are water-soluble and work on the skin's surface. They are excellent for improving skin tone, reducing fine lines, and giving the skin a natural glow.

BHA acids for pore cleansing

BHA (Beta Hydroxy Acid), better known as salicylic acid, is fat-soluble. It can penetrate into the pores and dissolve sebum, making it the ultimate choice for those with oily skin or a tendency for blackheads and acne.

Customize serum for your skin type

All skin types need different types of support. For mature skin, serums with hyaluronic acid or retinol are often preferred to maintain moisture and elasticity. If you have dry skin, moisturizing serums with glycerin or niacinamide are a safe bet to strengthen the skin barrier.

Explore our range of face serums to find the product that suits you.

How to build your skincare routine

When introducing acids and serums, consistency is the most important thing. Always start with a mild cleanser, follow up with your chosen serum, and finish with a protective face cream. Remember to use sun protection during the day when using acids, as the skin becomes more sensitive to sunlight.

Do you want to learn more about how to combine products? Read our guide to microneedling at home to see how you can combine cosmetic treatments with the right serum.